A little over a week ago, I shared a story about a pizza place owner calling a customer a bad name on Twitter. As we all know, calling someone a mean name is not only immature and hurtful, it’s bad for business. (See Pizza Place Owner Pulse here – http://bit.ly/qkKE9x)
While it’s important to make sure that you never tweet angry, it’s just as important to make sure you’re putting out quality content for your customers. Take a look at this incredible example of over-the-top customer service. A popular social media expert and author tweeted before taking off on an airplane, “Hey @Mortons – can you meet me at Newark airport with a porterhouse when I land in two hours? K, thanks. 
”
Even though this particular person was completely joking, Mortons saw it as an opportunity to be awesome. They met him at the airport with a spectacular dinner and completely surprised him! Read the full story here – http://bit.ly/oX74v5.
The lesson? Be the awesome business owner that you are! Go above and beyond the call of duty providing exceptional customer service and quality content just like Mortons. When you do this, you create customers for life! Plus, those lifelong customers are more likely to talk about your outstanding service to others, which leads to you having more customers.
Don’t be afraid to be awesome!
That’s Wednesday’s Beat. If you liked it, share it.
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